Mental health and its promotion Assignment Example | Topics and Well Written Essays - 750 words

Mental health and its promotion - Assignment Example and Patel, P., 2005. p. 13). Social class has inverse relationship with mental health that is, the lower a person’s position in the social class, the higher is the possibility of having a mental health problem.The service sector of the Western European countries sufferred from insecure employment with majority of the population being unemployed, poorly educated, below the poverty line, substance abuser, mental health patients, or criminals (Pilgrim, 2009, p. 181). Low income affects the likehood of developing a mental illness twice as those with average income. Usually, these people belong to the lowest position in the social class and sufferred greatly from high rate of emotional disturbance and limited access to treatment modalities and facilities in the field of health care.Covington (2008) delineates a number of reasons for the differences in availing mental health services among different social class postions: (1) deprivation and structural inequalities such as low incom e and discrimination among the lower social classes psychologically response to demoralization and feels distressed and hopeless; (2) single or multiple negative life events made a person at risk to develop mental illness; and (3) presence of social support protects the mental health of a person from adverse life events and social isolation and exclusion of lower classes from members of the society leads to poor mental health(p. 241). However, the inverse relationships identified between social class and mental health has a few exceptions and needs to be studied further. Role of Primary Care in Promoting Mental Health of Communities Mental health promotion is critical to nursing functions and nurses are challenged to respond to various demands of different social classes especially when it comes to primary care. Primary care represents the most important setting for mental health promotion because it is the first point of contact with the health services.Primary care services includ e self-referral, health promotion, disease prevention, diagnosis, treatment, rehabilitation, and personal social services (Barryand Jenkins, 2007, p. 256).However, mental health is often neglected in the delivery of primary care services because of lack of mental health orientation. Primary care workers have the responsibility of delivering quality care among localities. Due to the reasons that primary care is coommunity-based in nature, local primary care workers have the advantage of facilitating its role. Primary care also has a role of providing non-stigmatized health services with the collaboration from community groups such as schools, workplaces, local agencies, and voluntary organizations. As the primary mode of contact from health services, primary care offers referral of people with mental health illness. A research in United Kingdom identified 15% of people diagnosed with mental health problem, 30% see the primary care physician for the mental health problem, and 90% are being cared for in the primary care settings (Barryand Jenkins, 2007, p. 256). Primary care is in the first lead of the pathway to care in order to recognize early the presence of mental health problems. The primary care’s role is extended to the prevention of subsequent episodes of a mental health problem attack and to the promotion of physical and mental

Globalization and Its Enemies Article Example | Topics and Well Written Essays - 1500 words

Globalization and Its Enemies - Article Example There are various debates regarding the origin, driving forces, and transformative powers of transformation (Guttal 523). Supporters and critics of globalization have agreed that advancement in technology and communication have made globalization possible. For instance, banking institutions in Britain are able to reach and communicate with their counterparts in Asia, America and other parts of the world. Further, internet allows currencies to be traded worldwide. There is disagreement on the powers, natures, and origins of globalization (Guttal 523). Is it civilizing or destructive? Is it politically neutral or ideologically driven? Some people argue that globalization is driven by greed and interest to accumulate and control material wealth, for which capitalism provides a rational operational framework and ideology. They argue that globalization is a concept invented to favor the elite. In their views, factors such as global migration from one country to another have led to increas ed security lapses (Guttal 524). They have attributed globalization to environmental degradation, which has resulted to the sprouting of slums in developing countries. Critics of globalization insist that globalization has resulted to uneven distribution of the wealth, which has resulted to selective economic booms in the world. They view globalization as capitalist process that has its origins far back as the industrial revolution era in Europe and has grown since the disintegration of the soviet union as a suitable form of economic organization. Globalization is a force of capitalist expansion and modernization, incorporating the integration of all economic activities into the world market in order to create wealth for the nations. Guttal (524) has argued that to counter one another’s assertions about the merits and demerits of globalization, both the critics and the proponents have fronted several arguments in relation to the economic, political, and social aspects of glob alization. Aspects of the economy that are majorly associated with globalization include investment, trade, and migration. This enables traders to easily access goods and even services in a more broad way than it used to be in the past years. Further, new and expanded global opportunities boosts the global economy as different kinds of exchanges taking place between states encourages positive global competition thus resulting in simultaneous global economic growth (Guttal 524). As Guttal states in the article, critics have held that free trade posses danger to domestic industries. In addition, the concept of globalization has led to the defragmentation of the environment and job loss. They assert that by countries accepting to get into foreign and regional financial schemes, they automatically lose their financial sovereignty and in turn, embrace foreign policies that may be contrary to the unique needs of its citizens. The other view is that multinational corporations may acquire e xcessive power in a particular country, which may in return compromise the needs of the citizens in general. Proponents perceive that, globalization has played a key role especially in the political sphere an argument that has received major backing from globalization nationalists.

Genres of Films Topic

Genres of Films Topic Film is an art. Just as the art itself, Film has a complex range of departments. Therefore, learning the classification of the film is definitely the first key for the learning of the film. The genre can also be called type or kind, which is used in the film culture. For example, film production, the popular consumption, the reception of films and etc (Langford, 2005). In the movie world, there are many different types of movies and there are many film classifications. There are a lot of controversies about genres of films, which can be categorized in many ways. For example, in the aspect of the content of the film, there are action, comedy, crime, horror and etc. And also the concept of the genre of films is vague, which means that there is no definite boundaries between two kinds of genres and boundaries of the genre of films are shifting. For example, there are action comedy, comedy horror, military comedy, and etc. The Back-Up Plan is a funny movie. In the beginning of the film, a desperate girl named Zoe wants nothing more than to meet the man who she loves and have a happy family with somebody. And the desire to have a family is more and more strong. Having dated for several years without any result, Zoe decides to solve the problem herself and fulfill her wishes by getting inseminated artificially. On that very day, on which she gets inseminated, along comes the man of her dreams, Stan. Stan is a cheese selling farmer. Hes a handsome young man and he is very charming. The two nice persons fall in love with each other quickly. After learning that Zoe is pregnant, Stan is a little hesitated and amazing. But after some serious considering, he is still willing to help her raise this kid who isnt his actually. They live together for nine months and finally have a baby of their own. The genre of The Back-Up Plan. According to the current classification of the most mainstream, there are adventure, animation, comedy, horror, crime, documentary, drama, musical, romance and etc. For example, adventure is a type of movie hard to explain literally, such as a personal biography or a legend. And some movie is a description of an event, which also belongs to the genre of adventure. Crime can be regarded as a big genre in American movies, which is a popular genre, such as the Godfather series, Pulp Fiction and so on. In these genres, The Back-Up Plan belongs to comedy. Comedy is generally exaggerated and it always has clever structure, witty lines and comic character. In The Back-Up Plan, during the first meet of Zoe and Stan, their lines are very funny. And the leading actressÂÂ  herself is an interesting woman. In comedy, the beautiful idea of life will always be affirmed. In The Back-Up Plan, Zoes desire for a family or a baby is fulfilled at last. Conflicts in comedy tend to be solved more lively and a perfect circle will be achieved. And also comedy films often reveal our social values and some preoccupations in our daily life (Lopez, 2000). When Stan knows that Zoe has a baby, Stan is confused and they have some quarrels. But after his considering, his love for her is more firm. Later, Zoe is not sure about Stans love and she is afraid of his leaving. However, through a wedding of her mother, she goes back to Stan. These problems are solved much easier, which is the characteristic of c omedy. Finally, like other comedies, Stan and Zoe have a perfect circle. Referring to the dimensions of genre, there are Iconography, Industry practice, Audience expectation, Ideology and myth. In the aspect of iconography, the setting of the film is peoples daily life. The character of the film is a woman left on the shelf, who is funny and brave. And then the theme of it is romantic love. Concerning the industry practice, the location of audience of The Back-Up Plan can be regarded as these older women left and it is a typical Hollywood film. The third dimension of genre of films is audience expectation. In the film, the life of Zoe sometimes seems a mess while it makes the audience laugh. Whether the audience is an old woman left or not, he or she will be interested in the strange life order of Zoe. Then the last dimension is genre and myth. From the aspect of theory and other three dimensions, the genre of The Back-Up Plan is romantic comedy. Comedy can be roughly divided into two types: the romantic comedy and satirical comedy. Satirical comedies often take current events as the theme of the film, which always concern the social and political problems by the authors humor writing style. The back-Up Plan is funny and a bit touching. To say in this regard, The Back-Up Plan is a romantic comedy. Romantic comedy often uses the topics like love stories. The plot forward of the story is often organized by some misunderstanding and clarifying (King, 2002). By the conflicts between Stan and Zoe and their clarifying, The Back-Up Plan tells people that it is very important to trust your partner who loves you and also you love and to accept the things he or she does. It is a feel good movie, which lets the women of the world believe that there are still some good men out there. And the other characteristic of the film is that the crazy and tough time that women experience during a pregnancy is presented. These features all prove th at The Back-Up Plan is a romantic comedy. Analysis on Journey to the Center of the Earth. Introduction of Journey to the Center of the Earth. Trevor is a geologist, whose brother, Max believed that the center of the Earth could be reached through the volcanic tubes and disappeared on a mysterious expedition. One day, Trevor is inspired by a password in a previous letter. Accompanied by his nephew, Trevor conducts an expedition to travel through the center of the earth. Before the process, they meet Hannah, who they find living in Maxs former research headquarters near the volcano he was investigating. They drop down from a crater of Iceland. Then in the expedition, they fall very frequently, and very far. However, no matter how frequently or how far they fall, they will land without injury. They always remain remarkably optimistic. They believe that there must be a way out of there. Overcoming all kinds of difficulties, like water shortage, lost, storm, they succeed to come back to the ground from a volcano of the westbound island. The genre of Journey to the Center of the Earth. The genre of Journey to the Center of the Earth is an adventure film. In adventure films, the characters always have some new experiences, which are often exciting or dangerous (Taves, 1993). The themes of adventure films include travels, conquests, expeditions, dangerous situations that the main characters encounter, some actual historical figures, and etc. The setting of Journey to the Center of the Earth is an adventure fanatic. In a rather short time, people have conquered the source of the Nile, the Sahara, Africa, North and South poles and the untouched wilderness on the earth becomes less and less. On the other hand, science and technology, especially archeology and geology have got an unprecedented development. The setting decides that the genre of the film is adventure. The character in the film, Trevor is a curious and clever man, which predicts that he will try his best to find out the cause of his brothers death. And because of his curiosity and wisdom, the journey must be a successful one. And then the audience location can be regarded as these who like risking and expediting. The theme of the film is to prove a new theory about the earth. During the expedition, they encounter many adventures, including prehistoric animals and natural hazards. The plot of the film has many ups and downs. The romantic and science imagination takes the audience into a fantasy world beyond space and time. Also it can be seen that adventure films are similar to action films, which shows that the boundary between two genres is shifting and become vague (Brode, 2003). Journey to the Center of the Earth is designed to be active and the characters have energetic experience, which makes the film is similar to action films. Conclusion. Today the genre of films is more and more complex and the boundary between two genres is more and more vague. The full understanding of the genre of films helps people understand and comprehend these film works better and more objectively. At first, the article makes a brief introduction about the genre of films. And then the article focuses on comedy films and adventure films by analyzing the two films, the Back-Up Plan and Journey to the Center of the Earth, which will result in a deeper understanding of comedy films and adventure films.

Anticipatory (Pre-emptive) Self-defence: The Need for a Modern Approac

Anticipatory (Pre-emptive) Self-defence: The Need for a Modern Approach The use of military force is a valid customary international law norm and it is enshrined in the United Nations Charter. Nevertheless, the use of force is only authorised if it falls under one of two categories: self-defence (article 41 of the United Nations Charter), or Security Council authorisation. To justify a resort to pre-emptive war, a state must give reasonable proof that the action is necessary to the vital national security interests of the state, and that the act of aggression in self-defence is proportional, according to Charter principles. The threat imposed by an aggressor must be proven to be clear and imminent, direct, critical to the state facing disproportionate danger, and unable to be handled using peaceful alternatives. According to the Charter, to deem self-defence lawful requires that an attack has already been launched against a victim state. Examples of states acting pre-emptively in anticipatory self-defence have further elaborated on this legality, cr eating in some instances an international acceptance that in the case of an imminent attack, the necessity of a proportional assault in self-defence is lawful. However, the issue remains that the Charter, in order to deem an action as lawful self-defence, requires the existence of an armed attack on the victim state. Interpretation on what constitutes an armed attack is what generates the most disagreement amongst the international law community. It is agreeable, however, that no state can be expected to sit idly by and await the first blow of an armed attack by an aggressor state in the modern era of warfare. The recent War on Terrorism is giving us an example of how... ...efence†. American Journal Of International Law. Vol. 97, No. 3, pp. 601-602. [10] Bothe, Michael.(2003) â€Å"Terrorism and the Legality of Pre-emptive Force†. European Journal of International Law. Vol. 14, No. 2 : p. 230. [11] United States National Security Strategy. 17 September 2002. United States Department of State Information Service. Available at: http://www.state.gov/r/pa/ei/wh/c.7899.htm [12] Sapiro, Miriam. (2003) â€Å"Iraq: The Shifting Sands of Pre-Emptive Self-Defence†. American Journal Of International Law. Vol. 97, No. 3, p. 602. [13] Schmitt, Michael.(2003). â€Å"Pre-emptive Strategies and International Law†. Michigan Journal of International Law. Pp 513-548. [14] Schmitt, Michael. (2003) â€Å"Pre-emptive Strategies and International Law†. Michigan Journal of International Law. Pp 513-548.

Hostel Management

Hostel Management Abstract For the past few years the number of educational institutions is increasing rapidly. Thereby the number of hostels is also increasing for the accommodation of the students studying in this institution. And hence there is a lot of strain on the person who are running the hostel and software's are not usually used in this context. This particular project deals with the problems on managing a hostel and avoids the problems which occur when carried manually . Hence to reduce the load on the person handling this.It includes some of the following features. RULES AND REGULATIONS: In this the rules and regulations of the hostels are given in details. HOSTEL FACILITES: In this the details of facilities provided in the hostels are given in details. ACCOMODITY: This deals with the total no. of rooms available with the details of total no. of students accommodating in a room. Here the details of equipment provided are also listed. WARDENS AND TEACHING STAFF DETAILS: It deals with the details of the wardens.Here the details of the teaching staff are also mentioned with details of their mess calculations ,etc. STAFF DETAILS: The staff working in the hostel and their salary calculation,leave,etc can be attained from this section. The existing system of hostel management is done manually which is an ineffective manner. This way of managing the hostels has many limitations. The chances of occurring errors are more. So the records must be accurate, informative and dynamically updated. †¢ TIME CONSUMING †¢ HUMAN ERROR SLOW PROCESS †¢ BACKUP †¢ POOR QUALITY †¢ DATA INCONSISTENCY This is a software created for the purpose of managing all the works of a hostel in a most efficient manner. The project includes all the basic events carried out in a hostel like mess bill calculation, daily voucher etc. The software keeps a close track on the number of inmates, teaching staff, non -teaching staff. Room details and student registration a re also included. The project is a complete software package for hostel management.

Customer service contributes to customer satisfaction Essay

Introduction: In this Assignment I want to describe how consistent and reliable customer service contributes to customer satisfaction, explain why presentation, interpersonal and communication skills are important to customer service. And I will also anticipate and meet the needs of at least three different customers in a range of situations. Task 1 In this task I should describe how consistent and reliable customer service contributes to customer satisfaction. The national consumer council believes that smart businesses should ensure that the same member of staff deals with an individual customer from the beginning to the end what means if you welcome a customer you should try to deal with the customer and help the customer till the customer wants to go or dos not need your help anymore or till he buy something. Whilst this is the ideal, it isn’t always possible. Therefore, most organisations provide special training to staff to ensure that each person has the same approach with external customer. This is likely to focus on the following aspects of the job. * Scope of job role – You should know what you can do and what you can not do as part of your job and the type of issues you must refer to a supervisor. This should not stop you using your initiative to resolve a straightforward problem quickly, for example if you have nothing to do you should use your own initiative to look for something to do till a customer comes or if a customer has a problem by not finding what he wants to buy you can ask them if they need your help and if you can help them you should help by explaining where they can get it from and you should take care that you do not overstep the limits of your job role by making arrangement or promises that is outside your authority. * Type and quality of product or service – That means you should know the range of goods or services that are available, if you are selling consumable items, such as chocolates. Anyone who sells expensive items or complex services should also be able to give good advice on the best buys or most reliable suppliers, based on their own knowledge, feedback from other costumers and press reports. * Accessibility/Availability – There is nothing more irritating for customers that to want something and then find they are not available. This can relate to a product they have seen advertised but which has now sold out for example if you have an appointment with someone who cannot see you for some time or a room in a hotel which is fully booked. In this situation your job is to sympathise with the customer’s disappointment; try to help them if you can and pass on the information to your employer. This is important. If you have received many enquiries for the same thing in a day and disappointed most people, the stock levels for this product should be reviewed. * Staff attitude and behaviour – The importance of all staff having a consistently positive attitude and behaving courteously and professionally to customers cannot be underestimated. This means if your staffs have good attitude and behaviour the customers will feel comfortable and free to talk to the staff and it also makes customers feel valued and respected. * Timing – Approaching people at the wrong time, or if they are stressed, upset or busy can get a bad response. If you do this by accident, simply apologise and say you will contact them later. Being aware of your timing also means not keeping people waiting unduly; arranging appointments, phone calls and deliveries at your customers convenience, not yours; and never failing to call people back exactly as you promised. By this way you appear reliable to the customers. * Meeting specific customer needs – The skills of meeting customer needs involves identifying these by talking to the customer, and then matching them to the range of goods and services that you can offer. Most customers are pleased with this aspect of customer service because it gives them a sense of importance. Task 2 In this task I should explain why presentation, interpersonal and communication skills are important to customer service. Presentation skills – These skills relate to me as a person. What do other people see as I approach? Do I attract them or alarm them? This has nothing to do with good looks but everything to do with a welcoming smile, appropriate clothes and a smart appearance. Presentation skills include: * Body language; Body language is one of the presentations skills. Body language is a term of communication using body movements. One of the basic body language signal is when a person is crossing his arms across the chest this can mean that the person is putting up a barrier between himself and others but it can also mean that a the person is expressing opposition this is specially so, if the person is leaning away from the speaker. But crossing his arms across the chest can also mean that the person is deeply thinking about something. You can show someone that you are interested in what he is telling you if you keep eye contact. * Another presentations skill is also the dress code which means if you work in an office you have to wear a dress or if you are working somewhere else where they have their own uniform you must wear their uniform and it has to be clean. Many people will consider it impolite if your dress is too far above the dress code. Too far means if you are working for example in ASDA and you are wearing a coat to work, many customers will not know that you are one of the staffs. But if you are working in an environment where they don’t have to wear any uniform, then you must have a good sense to dress properly. * Facial expression is also a presentation skill; facial expression is a result from one or more motions of the muscles of the face. This movement convey the emotional state of the individual to observers. Facial expressions are a form of nonverbal communication. Expressions are closely tied to emotion. It can be nearly impossible to avoid expressions for certain emotions because if you see someone that you think he or she is highly unattractive you might show a brief expression of disgust before you will be able to reassume a neutral expression and if you don’t have this skill it may be hard for you to work in an environment with different customers or other staff members. Interpersonal skills are how people relate to one another, in other words it means how you behave when you are dealing with other people. Having positive interpersonal skills increase the productivity in a business. Interpersonal skills include: * First impression; your interpersonal skills are on show from the moment you greet a customer to the time you say goodbye and if your first impression to a customer is good the customer might come again. * Behaviour – This is what you do and why you do it in other words it is the actions or reactions from you, for example if you are a positive person, you will normally behave in a cheerful and friendly way to other peoples. * Attitude – Your attitude is the way you think. For example if you are depressed you will be negative, if you are fed up then you will be bored and if you are happy you will be friendly to other people. Communication skills – communication is a process whereby information is imparted by a sender to a receiver in other words you need to speak to you customer as well and how you do this is important. If you are communicating with a customer you must look after your * Your speech – this means that you should speak loud and clearly because if you are speaking too quietly or miss the endings of words, then the customer might have problems to understand you. * Your language – this means that you should use appropriate language for your customer because it is not appropriate to use slangs and jargons since the customer will not understand what you are talking about. * The pitch of your voice – this means that you should take care of how you sound. For example if you have to talk to a group of people you should raise your head and speak more loudly and clearly but without shouting. And you should know how to pitch your voice to hold the interests of your customer because if you sound monotone the customer will soon lose the interest. Task 3 In this task I should anticipate and meet the needs of at least three different customers in a range of situations. * Accessibility for disable peoples for example those with wheelchairs. The business makes their stores accessible for wheelchair user by having big signs that are clear and easy to read, a ramp as an alternative to steps, the doors should also be wide and easy to open and the widths are allowing wheelchairs and the height of counter areas and shelves also allows wheelchairs. The business should also have toilets that meet the needs of wheelchair users. And the staff should also take time to help peoples in wheelchairs if they need help. * Health and safety – The business makes their store healthy and safe by making sure that all selling environments are assassed for risk so that any hazards are minimised, it means, the business must keep the workplace clean, they must make sure that their floors, steps, stairs, passages and gangways are properly maintained and it is kept from any obstruction and any substance likely to cause a person to slip and fall. If you, as a staff member, see something that can affect the health and safety in the business then you should do something about it before something happened, for example if you see something on the floor that can make someone fall then you should take the thing away from the floor or if the floor is wet you should put a sign there that the floor is wet so that no one can fall. * Email – The business makes sure that they have a email account so that they can send emails to customers and others. If you send a email you should make sure that you chose the right message style and layout and that you follow the recommended business format. And the email should also be written in a courteous and tactful way and also the wording should be appropriate for the situation. But it will be useful if for example you want to send an email to a customer you should mark the email as high priority if it will be important for the customer. And for you as a staff member you should have the skills to send an email which means that you should be a able to apply the appropriate customer service an to make sure that you chose a good tone and degree of formality depending upon the person and your reason for writing and it is important that the business mails should comply with organisational rules and recognised standards.

Hardships of Southern Sharecropping essays

Hardships of Southern Sharecropping essays For many people in the 1930s living conditions were not as adequate as they needed to be. The stock market had just crashed in 1928, and the US was in the midst of the Great Depression. Many people suffered from lack of money, and many others suffered from lack of food. One group of people who suffered greatly during this time period were the southern share croppers. Factors that caused the substandard living conditions of the southern share croppers in the 1930s include lack of education, poor health care, and inadequate living facilities. The first factor that caused the substandard living conditions of the southern share croppers was their lack of education. There were several reasons the share croppers didnt get the education they needed. One main reason was because many children didnt go to school. Harold Walker writes that Southern cotton states ranked lower in rate of attendance for each student enrolled than any of the other states in the nation (4). A factor that contributed to this was their excessive mobility, which inhibited many children from going to school (Corder 27). It is common knowledge that any child who constantly moves around will not be able to attend school on a regular basis, and even if they go to a school when they get a chance they will be so far behind they would have a difficult time catching up. Another factor that impeded on a childs attendance at school was the fact that they never went to school when there was cotton to be picked (Walker 8). This may not seem like a large task, but some times it could take weeks to pick all the cotton. These few weeks that a child spent picking cotton was valuable learning time, and missing it could put a child too far behind to catch up. Another reason share croppers didnt get the education they needed was because many southern rural schools had short...

Euthanasia in the United States essays

Euthanasia in the United States essays Every year two million people die in North America. Chronic illness, such as cancer or heart disease, accounts for two of every three deaths. It is estimated that approximately seventy percent of these people die after a decision is made to forgo life-sustaining treatment (Choice in Dying). In America and all around the world, the ongoing debate is whether patients should have the opportunity to implement this critical alternative of euthanasia. Although controversial, it is imperative that United States citizens are not denied this right to a humane death. Groups in opposition to euthanasia say that patients who yearn to make this decision are neither in a healthy psychological state of mind nor have the God-willing right to do so. These groups feel if euthanasia were to become a publicly accepted option to the terminally ill that physicians, family, and even patients may abuse it. They also strongly support modern end-of-life treatment, known as palliative care, as a more logical and moral option. Perhaps the strongest belief that euthanasia is wrong comes from those who follow the words of the Bible and believe that every aspect of life belongs to God. The Old Testament records an incident involving King Saul of Israel, who became seriously wounded on the battlefield. Fearing the advancing enemy, Saul took his own sword and tried to fall against it. He cried to a soldier, Come and put me out of my misery for I am in terrible pain but life lingers on. The soldier acted in accordance with the wishes of the king and killed him. The soldier then brought some of Sauls armor to David and said, I killed him, for I knew he couldnt live. David ordered the soldier put to death (Eareckson, 111). Those who believe in the Bible clearly see here that, whether a monarch or a common person, mercy killing is perceived as iniquitous in the Lords eyes. To see a more recent example of the Catholic Chur...

A Study on Internet Marketing Strategies

A study on online marketing strategies used by new media entrepreneurs in India. S. Vivin RichardMs. Sri Jothi M. Sc Electronic Media,Lecturer Department of Media Sciences Department of Media Sciences College of Engineering,College of Engineering Anna University, Guindy. Anna University, Chennai Abstract: This research investigates the characteristics of online marketing strategies used by new media Entrepreneurs. This research helps to understand the nature and extent of business strategies used by successful online Entrepreneurs. Nowadays, most people prefer to get first-hand information from the internet. Being a terrific medium of communication, internet not only helps people to stay informed but gives them a fair idea about the consumer market as well. Hence, it is important to analyze and utilize the power of internet technology in the best possible manner. The need is to analyze and research needs of customers who come online to satisfy their wants. 1. 2. Introduction: Internet is primarily a source of communication, information and entertainment, but increasingly, it also acts as a vehicle for commercial transactions. Since the explosion of the web as a business medium, one of its primary uses has been for marketing. Soon, the web could become a critical distribution channel for the majority of successful enterprises. (Thompson 2002) In online world, companies try their best to make their products much more physically good that actually becomes the possession of life of a customer. The concentration of internet marketing is giving a similar experience to a customer ad help him/her to get the utmost satisfaction. Internet is a large repository of information, ever expanding database and a true knowledge hub. The impact of internet over people has grown over a period of time and people started trusting internet and they bank over the internet for major activities, be it personal, official and business related. Therefore this presents the perfect scenario for the entrepreneurs to market their products across the globe, to a large customer base that their sales force cannot even dream of identifying. Getting on the wings of internet technologies, organizations can easily enhance their overall worth by reaching to new heights of success. Online companies can engage in fruitful marketing activities by using effective new media marketing strategies to boost their product offering in the online market. 1. 1 Online marketing: Advertising in internet provides a major contribution to brand competition in the market. Advertising here not only provides information about a product or service but also promotes innovation. Besides it also facilitates consumer satisfaction. Big and small companies, individuals of all walks of life, major and minor events, concepts, etc. , nowadays lay their base on online marketing to get recognized in the market (Zarrella, 2010). When eBay was started, it was just a hobby, an experiment to see if people could use the Internet to be empowered through access to an efficient market. It was really about helping people connect around a sphere of interest so they could do business. † (Pierre Omidyar, eBay) 1. 2 Aim and Objective * To study the new media marketing strategies used by dotcom Entrepreneurs in India and to determine the most effective practices for the same. To study the dotcom entrepreneurs and their strategies in India. * To analyze the new media marketing strategies used by dotcom entrepreneurs. To identify the different marketing strategies of business enterprises using new media technology. * To determine the effectiveness of new media marketing. 3. Literature Review Scott (2009) states the reasons for brand promoters preferring online web for marketing is that the tools, techniques and content are constantly evolving. The buyers reward creativity by responding to the online efforts like: â€Å"If you are open to trying out new things, you can be first in your industry to use something new to communicate to your buyers†. The rules of marketing had to change and the web has proved a catalyst in bringing the changes forward and amplifying their scale. The sudden emergence of the Web 2. 0 marketing techniques demand additional approaches, while most marketers are still wrestling with the first generation, savvy brands are exploring the landscape that social media and social networks create for marketers. These techniques are allowing much deeper drivers in social change to be unleashed, with a profound impact on planning customer connections. The new generation of relationship marketing responds to the additional challenges of digital media literacy and in the right hands can trigger a rebuild of the entire marketing mix through different strategies. Relationship marketing for the Face book generation demands both thinking and acting differently (Chaffey 2003). Stroud (2007) says that the ability of social networking sites to generate these huge volumes of web traffic is proof of their huge popularity. Google, Yahoo and News International have bought themselves a presence in the social networking arena. The detailed rationale for these acquisitions differs but all have a common theme of wanting access to the enormous audiences. Visitors to online websties as well as social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/ accessories, consumer electronics and apparel. People typically enjoy sharing their experiences with these products, whether it is to talk about their new iPhone or the pair of designer jeans they just bought. Social networking sites offer the venue for those conversations to occur. Online media advertising is ideal for promoting brand recognition. Still, there is no doubt that advertising via online media sites is an effective way to increase your overall revenue stream (Brinlee, 2007). 3. 1 Research Methodology To analyze and find the effective use of online marketing strategy in developing a business online, and to find the effective marketing strategy used online by online Entrepreneurs. Communication was done with the survey method and content analysis in the research. Methods of Data Collection: The survey method helped in finding out the reach of the websites with their advertisements and marketing strategies which they use online to promote their business, and the ways of impact of the online marketing strategies. And the content analysis is another method used to analyse the different kind of communication strategy and marketing strategy used by the online entrepreneurs with certain parameters among the top 10 online e-commerce websites. 3. 1. 2 Research Design: This research study adopted survey and content analysis in order to find the effectiveness and the impact of the marketing strategies used in branding any product or the service among the target market through Flipkart. com, Futurebazaar. com and Naaptol. com with respect to international market group Amazon. com and ebay. in. 3. 2 Survey: Survey was conducted randomly among young adults community, by sending questionnaire through online to collect the individual opinion from the respondents. 3. 2. 1 Sampling Method Non probability sampling was used to collect the opinion from the online respondents. Purposive sampling method in non probability sampling was used to get the results. Questionnaire is used as a tool and online media is being planned to be taken as the medium of the findings. The total population is online media user community, but to collect the effective data the sampling is constrained to the target population like young adults, graduates within the age of 16 years to 40 years.

Assessing How Well Companies Manage Their Essay Example | Topics and Well Written Essays - 500 words

Assessing How Well Companies Manage Their - Essay Example If a firm pays its bills with a 30-day delay, 2/3 of its purchases will be paid for in the current quarter. 5/6 of its bills will be paid for in the following quarter. If its payment delay is 60 days, 1/3 of its purchases will be paid for in the current quarter. 2/3 of its bills will be paid for in the following quarter. The vice president's proposal of accepting consumer credit cards yields a higher contribution of $1,152,000 as compared to the sales manager's proposal of looser credit policies that yields a contribution of only $590,000. Therefore, Moorer Corporation would be better off under the vice president's proposal. Credit sales should not be abolished. Though credit sales would result in uncollectible accounts receivable, abolishing credit sales altogether would result in lost sales that might be more than the uncollectible accounts receivable. This is because it is common practice nowadays, especially in the sale of luxury consumer goods. 1. John Burton should develop a JIT inventory system. A JIT inventory system reduces in-process inventory and its associated cost (Just in time, n.d.). JIT manufacturing means making a good or service only when the customer, internal or external, requires it (Atkinson et al., 1996). The process is driven by a series of signals, or Kanban, that tell production processes to make the next part.

Business Plan for the Sorcerer's Accountant Speech or Presentation

Business Plan for the Sorcerer's Accountant - Speech or Presentation Example This business plan systematizes the tactic and procedure for the business extension and set objectives for intensification over the next three years (Business Plan – Roadmap to success, 2008). The business will proffer clients’ bookkeeping services with the supervision of a CPA at a cost they can meet the expense of. This entails taking into service apprentice student bookkeepers and a graduate student administrator, keeping fixed costs as little as possible, and abiding to label the expertise of Sorcerer's Accounting through its website wherewithal. The effect will be sales more than doubling-up over three years as five part-time bookkeepers are deployed to client businesses as required, and salary and dividends to Matt increase considerably. Objectives The Sorcerer's Accountant, established in 2006 by Matt Murray, is a one-person CPA firm which offers tax services, administration and cost seeking advice from services, and QuickBooks deal as well as additional services. Sorcerer's Accounting hands out small businesses in Chicago, for the most part in service industries. The Sorcerer's Accountant plans to adjoin accounting services to its collection of services to serve its existing and potential clients better. The Sorcerer's Accountant inquire about starting up a new line of services - small business accounting - which will be readily available to the same continuing clients as Sorcerer's Accounting at present seeks.... This business plan systematizes the tactic and procedure for the business extension and set objectives for intensification over the next three years (Business Plan – Roadmap to success, 2008). The business will proffer clients’ bookkeeping services with the supervision of a CPA at a cost they can meet the expense of. This entails taking into service apprentice student bookkeepers and a graduate student administrator, keeping fixed costs as little as possible, and abiding to label the expertise of Sorcerer's Accounting through its website wherewithal. The effect will be sales more than doubling-up over three years as five part-time bookkeepers are deployed to client businesses as required, and salary and dividends to Matt increase considerably. Objectives The Sorcerer's Accountant, established in 2006 by Matt Murray, is a one-person CPA firm which offers tax services, administration and cost seeking advice from services, and QuickBooks deal as well as additional services . Sorcerer's Accounting hands out small businesses in Chicago, for the most part in service industries. The Sorcerer's Accountant plans to adjoin accounting services to its collection of services to serve its existing and potential clients better. The Sorcerer's Accountant inquire about starting up a new line of services - small business accounting - which will be readily available to the same continuing clients as Sorcerer's Accounting at present seeks. Sorcerer's Accounting has set the subsequent objectives: To commence the bookkeeping services at a snail's pace, inauguration with two part-time bookkeepers To pull off bookkeeping service twelve-monthly  revenues equivalent or larger to the in progress total revenues within three years. To attain net profit of max $50,000 in three

Shutdown procedures on Mixers, Crutcher and Pumps Essay

Shutdown procedures on Mixers, Crutcher and Pumps - Essay Example Preferably not all of the succinic acid is flushed through the buffer tank. This means that when the supplies of succinic anhydride, water and alkali are switched on for start-up, there is still some acid in the buffer tank to "seed" the hydrolysis reaction. During the period that the process is not operating, the buffer tank should be maintained at an elevated temperature (typically 60Â °-80Â ° C.) in order to prevent solidification of the succinic acid/anhydride mix’ (Patentstorm 1998). A crutcher is the ‘main reaction vessel in the semi-boiled saponification process, or simply a mixing vessel in the soap modification process. It can be used to make a wide variety of soaps or for mixing additives and fillers into liquid soap. Crutches are very easy to use and are generally found in laundry soap factories. They are also used in more sophisticated plants, such as for making transparent soap. A process is described for retarding or preventing the setting of a miscible and pumpable crutcher slurry intended to be spray dried to base beads for subsequent conversion to a built synthetic organic nonionic detergent composition.

Homeland Security - Response & Recovery Essay Example | Topics and Well Written Essays - 2000 words

Homeland Security - Response & Recovery - Essay Example a system in the sense that it consist of a number of independent elements that must work together to achieve common outputs – such as rapid alleviation of suffering by the victims of a natural disaster, industrial accident or terrorist attack† (p.1). Thus, he mentioned of three essential independent elements: namely the private sectors like Red Cross; state and local agencies; and federal agencies should coordinate and collaborate with each other to achieve the desired result which is to have a more efficient and effective disaster response programs. There were scenarios before in United States of America in which the Federal government only aids local states in financial matters alone (p.2) and in which Miskel mentioned that in a typical disaster, the government plays no operational role –a meaning they just support them in terms of money reimbursement (p3). Therefore, the first thing that the primary elements should do first is to coordinate with one another. Th e three major elements (private sectors, state and local government, and federal government) must contribute and work together to achieve a better result and achieve the goals of quick-reducing suffering from timely and effective coordination. The National response system (NRS), under the Federal government, endorses this so-call Incident Command System (ICS) or Unified Command (UC) as an effective tool of managing all emergency response of incidents for multi-jurisdictional situation. This brings together local government, the federal government and the Responsible Party (RP) in coordination to retort in oil spills and/or other harmful chemical substances that can endanger to the lives of its constituents. Aside from this, they should implement programs that will aid the citizens in times of calamities or disasters. The Community Emergency Response Team (CERT) Program, under the Federal Emergency Management Agency (FEMA) is a tool in helping the people through its advocacy in givin g seminars and education to prepare themselves whenever unexpected things happened. â€Å"It educates people about disaster preparedness for hazards that may impact heir area and trains them in basic disaster response skills, such as fire safety, light search and rescue, team organization, and disaster medical operations.† (CERT’s official website article). So, government should also seek for people empowerment as one of the effective tool to achieve success especially in large, multi-agency and multi-jurisdictional society, thus, we must always put in mind that we are not always there when accidents happen. Thus, it is also safe to ensure that the people themselves could help themselves. Under our law, there two main agencies that are in-charge of management disaster control namely: the Federal Emergency Management Agency (FEMA) under the Executive cabinet of Department of Homeland Security (DHS); and the Center for Excellence in Disaster Management and Humanitarian A ssistance (COE) that was established by the US Congress. In line with the DHS, the Citizens Corps (a voluntary organization) seeks to mitigate disaster and prepare the population for emergency response through public education, training, and outreach. What our state do is to give seminars and actual-case demo to at least make our citizen prepare when an unexpected things occurs. We target the youngsters in schools and teach them what they would do in times of calamities. An example would be earthquake drills, first aids and alike. We target class rooms and young people

Organisational Behaviour Assignment Example | Topics and Well Written Essays - 1000 words

Organisational Behaviour - Assignment Example Overview Of The OrganiZation This company came into the financial arena in the year of 1983. The company is an employee owned investment and, as mentioned earlier, it specializes in mergers and acquisitions in the financial service sector. The company is headquartered in the city of New York, which is the financial hub of the country. Berkshire capital is considered by experts in the industry to be the leading experts in the areas of wealth management, money management, alternate investment, and real estate brokerage (Berkshire Capital a). Due to its vast experience in this area, clients trust the company’s advice in this domain. Clients trust the company to provide conflict-free advice to them, which would help them to maximize their corporate objectives. It is this trust from clients that motivates the people in Berkshire capital to undertake successful transactions for their clients (Berkshire Capital b). The service portfolio of the company includes the following services: sales and divestures, acquisitions, valuations and fairness opinions and strategic advisory (Berkshire Capital c). The fundamental focus of the company is on maximising the corporate goals of their clients through their objective opinions and recommendations. By doing this, the company hopes to build long term relationships with their clients. Organisational Structure of Berkshire Capital: The company is basically having a flat Organisational structure to govern its operations. The company’s top management consists of 13 well experienced and well seasoned partners, who are in turn supported by 29 domain experts or professionals. The domain experts provide the partners with their insight about the company’s underlying projects, which is used by senior partners to deliberate over. In this way, the company amalgamates experience with insight to come up with the highest quality of services (Berkshire Capital a). As the company is operating in a services industry, therefor e, it is very cautious about nurturing a strong pool of employees, so that its services are of the highest possible quality. The flat structure prevalent in the Organization ensures that two-way communication between experts and partners is facilitated. This ensures that everyone is on the same page when it comes to handling the intricacies of the project. The structure that is currently working in the Organisation is the reflection of the fact that the management believes in a democratic and participative management style. The Organisational philosophy of governance is extremely efficient because it is extremely appropriate for companies operating in the services industry. Not only is the Organizational structure supportive and democratic but also the company’s management (partners) is also helpful. Since the management believes that their fundamental role is to impart their experience onto the second tier employees, therefore, this philosophy act as a guiding hand for exper ts who are new in the company (Robbins & Sanghi, 2006). Organisational Goals Berkshire capital can be classified as an employee and customer driven company. This company, by employing the talent of its employees, aims to satisfy the needs of its clients. The company considers its employees as an integral part of its business model and therefore employs all

Shutdown procedures on Mixers, Crutcher and Pumps Essay

Shutdown procedures on Mixers, Crutcher and Pumps - Essay Example Preferably not all of the succinic acid is flushed through the buffer tank. This means that when the supplies of succinic anhydride, water and alkali are switched on for start-up, there is still some acid in the buffer tank to "seed" the hydrolysis reaction. During the period that the process is not operating, the buffer tank should be maintained at an elevated temperature (typically 60Â °-80Â ° C.) in order to prevent solidification of the succinic acid/anhydride mix’ (Patentstorm 1998). A crutcher is the ‘main reaction vessel in the semi-boiled saponification process, or simply a mixing vessel in the soap modification process. It can be used to make a wide variety of soaps or for mixing additives and fillers into liquid soap. Crutches are very easy to use and are generally found in laundry soap factories. They are also used in more sophisticated plants, such as for making transparent soap. A process is described for retarding or preventing the setting of a miscible and pumpable crutcher slurry intended to be spray dried to base beads for subsequent conversion to a built synthetic organic nonionic detergent composition.

Organisational Behaviour Assignment Example | Topics and Well Written Essays - 1000 words

Organisational Behaviour - Assignment Example Overview Of The OrganiZation This company came into the financial arena in the year of 1983. The company is an employee owned investment and, as mentioned earlier, it specializes in mergers and acquisitions in the financial service sector. The company is headquartered in the city of New York, which is the financial hub of the country. Berkshire capital is considered by experts in the industry to be the leading experts in the areas of wealth management, money management, alternate investment, and real estate brokerage (Berkshire Capital a). Due to its vast experience in this area, clients trust the company’s advice in this domain. Clients trust the company to provide conflict-free advice to them, which would help them to maximize their corporate objectives. It is this trust from clients that motivates the people in Berkshire capital to undertake successful transactions for their clients (Berkshire Capital b). The service portfolio of the company includes the following services: sales and divestures, acquisitions, valuations and fairness opinions and strategic advisory (Berkshire Capital c). The fundamental focus of the company is on maximising the corporate goals of their clients through their objective opinions and recommendations. By doing this, the company hopes to build long term relationships with their clients. Organisational Structure of Berkshire Capital: The company is basically having a flat Organisational structure to govern its operations. The company’s top management consists of 13 well experienced and well seasoned partners, who are in turn supported by 29 domain experts or professionals. The domain experts provide the partners with their insight about the company’s underlying projects, which is used by senior partners to deliberate over. In this way, the company amalgamates experience with insight to come up with the highest quality of services (Berkshire Capital a). As the company is operating in a services industry, therefor e, it is very cautious about nurturing a strong pool of employees, so that its services are of the highest possible quality. The flat structure prevalent in the Organization ensures that two-way communication between experts and partners is facilitated. This ensures that everyone is on the same page when it comes to handling the intricacies of the project. The structure that is currently working in the Organisation is the reflection of the fact that the management believes in a democratic and participative management style. The Organisational philosophy of governance is extremely efficient because it is extremely appropriate for companies operating in the services industry. Not only is the Organizational structure supportive and democratic but also the company’s management (partners) is also helpful. Since the management believes that their fundamental role is to impart their experience onto the second tier employees, therefore, this philosophy act as a guiding hand for exper ts who are new in the company (Robbins & Sanghi, 2006). Organisational Goals Berkshire capital can be classified as an employee and customer driven company. This company, by employing the talent of its employees, aims to satisfy the needs of its clients. The company considers its employees as an integral part of its business model and therefore employs all

Power of Women Essay Example for Free

Power of Women Essay Behind every great man is an even greater woman. This certainly hold true in many cases. Woman can be the driving force in any successful man. However, a woman can also use her strong influence in a negative way. Woman do have power, lots of it. But Im not just talking about the power within the family, or power in the workplace or even power in higher political office. I m talking about a more basic kind of power: Power over Men. If a woman recognizes her power over men, she can own a man. I dont care who the man is but if she wants him and hes at all attracted to her, she chan own him. Feminine charm is one of the element of this power. It can stops a man on his tracks even when theres no overwhelming physical attraction. Theres also a spiritual power that women have, especially with men who instinctively repect or idolize women. Men acknowledge a womans power. They may welcome it at times. But always remember that men always want to feeel like a man. So women should be really careful. This power needs to use wisely. In the absence of man, can woman really be like a man? I think yes. There are woman who is capable in finance, even being a capable single parent and bread winner. In this respect, a woman will have to be like a man. Of course she cannot match the physical strength of him. This just only mean that nowadays, a woman can do what man can do. Things back before, they were very strict for women. They had no rights; no rights to vote, no freedom of speech, they did not work, they stay at home and took care of their household and wifely duties. Thankfully that the legal status of them changed since the 18th century. Things have changed due to eomen actively becoming contributors as a breadwinner of their household. Some of the factors of this are, they work in full time jobs and some of them occupy the best position. Some also dont want to get married and have a traditional family. Others are changing to openly raise a family with another woman where the societys critism is becoming less harsh everyday. Maybe because they already now their characteristics and find it more compatible thats why they chose to have a relationship with the same gender. Compassion is one of the characteristics within women that tends to be greater than men. They give a better undstanding of a person and feel what they feel. This allows people to trust and have a good relationship. Because woman have good communication skills, they can use it by showing their feeling which  encourage openness in relationships. Men as we all know are not very vocal when it comes to showing their feelings thats why woman are there. They are the ne whos in charge in teaching their children, managing the expenses and more. Wives, mothers, daughters, sisters, and grandmothers are important people in everyones lives. People should know how to respect them especially men. In todays world, theyre not below level of anyone but considered as great women with great responsibilities aside from bearing a child. Ill end this talk by saying a quote which is The beauty of a woman must be seen in her eyes because that is the doorway to her heart, the place where love resides.

Indian Film And Entertainment Industry Media Essay

Indian Film And Entertainment Industry Media Essay This report is part of the MBA sem 3 and 4 curriculum. Under which 2 students in one group are supposed to study one industry and so we have selected Film Industry for our study. The Indian film and entertainment industry, position at more than $8 billion, is one of the greatest increasing sectors of the Indian economy. Indian film industry forms the most key segment of entertainment sector. Indian film industry helps a lot in enlargement of entertainment industry the growth of country, at large. India has the worlds key movie industry in terms of the number of films produced. It is an enormous segment for foreign investment by corporatized entertainment companies. The demand for films in India deeply affected by the social, political, legal, technological etc. we also include how different environment affect film industry. In this report we also include key issues as well as current challenges of Indian film industry. Film Industry has increased significantly as a result of change from single producer to multiple production houses and according to sources even underworld plays vital role in producing films. Attitude of the film makers and audience has also changed over the years. In this project we show the list of film producing companies and name of top ten companies on the basis of its market share. Yash raj films have highest market share in Indian film industry; Aamir Khan Productions is 2nd highest market share in Indian film industry, and Red Chillies Entertainment 3rd highest market share in Indian film industry. The above three film producing houses are the major players in Indian film industry by having key market share in India. GROWTH AND EVOLUTION OF TOURISM INDUSTRY IN INDIA Hindi Film is the key part of the Indian film industry. It is used to refer the Hindi film industry in India. The term is often misunderstood as the whole of Indian cinema but it is only a part of the Indian film industry. Hindi Film Industry is the largest film producer in India and one of the largest in the world. Hindi Film Industry is one the most recognized film industry in the world with reach in diverse regions like Britain, U.S, Japan, Nepal, Canada and various parts of the world. The Raja Harishchandra was 1st silent movie prepared in India. In 1920 approximately 30 films were prepared by Indian film industry, while this number increases to approximately 200 films in 1930. In 21st century approximately 100 films are being prepared yearly by the Indian film industry. In 1940s Indian film industries have artists like Dilip Kumar Prithviraj Kapoor. This period is pre-independent India. In this era many filmmakers made patriotic films. In 1950s era was conquered by big and memorable artists like Ashok Kumar Raj Kapoor, Dev Anand, Guru Dut Meena Kumari. During this era humour also started making its way in the Film Industry as Kishore Kumars Chalti Ka Naam Gadi. In 1957, Mother India became the leading Indian movie to accomplish the Oscars in the top overseas Film category. In 1960s urban India was left in the wake of India being looked upon as a growing nation. Development of law order in the nation was the need of the hour thus films like Kanoon Kala Bazaar dealt with this subject. In 1970s decade was mostly dominated by artists like Amitabh Bachchan, Rajesh Khanna, Jaya Bhaduri, Hema Malini, Manoj Kumar. Films like Mera Naam Joker, Seeta Aur Geeta, Aur Paschim Anand are a few of the most important films of this era. It was in this period that Amitabh Bachchan got the title of Angry Young Man of Indian film industry. This era also saw the western influence on the Indian society with films like Purab Aur Paschim. In 1980s during this decade the impression of Angry Young Man continued as plenty of films were prepared showing one man aggressive against the injustices of the society. This era also saw some other enormous artists like sridevi, Madhuri dixit, Anil Kapoor, Aamir khan, Rishi Kapoor, Vinod khanna, salman khan. Films in this era are Namkeen, namak Halal, Chasme baddoor, The Burning Train Mr India. In 1990s this decade with bits and pieces of comedy films, war films and films based on life in underworld contributing to the victory of many artists. Salman khan, Shahrukh Khan, Kajol Priety Zinta, Akshay Kumar conquered the Hindi Film Industry in this decade. In 2000s entry of Hrithik Roshan, Aishwariya Rai, Abhishek Bachchan, sonam Kapoor Ranbir Kapoor continues as this decade is coming to an end. This decade saw lots of films being made on issues of terrorism. Films like Monsoon Wedding and Bollywood Hollywood appealed the NRI audience who are increasing in numbers day by day. Thus a new concept of Hinglish cinema became popular among the young generation. Films like Lage Raho Munnabhai, Lagaan, Gadar Ek Prem Katha, Dil Chahta Hai, Devdas, Taare Zameen Par, Ghajini are some of the memorable movies of this decade. This decade would be remembered for A.R. Rehman who received an Oscar in the early2009. PRODUCT PROFILE 3D films Television Amateur Films   Artists film and video   Animation Films Corporate and Promotional Films   Documentaries  Films Fiction Films Educational Films  Ã‚   Political and Campaigning Films   3D films 3D  is  motion picture  that enhances the  reality  of  deepness view. Resulting from  stereoscopic  shooting, a normal motion picture camera system is used to trace the photos as seen from 2 perspectives unique projection hardware eyewear are used to present the reality of deepness when viewing the film. Chota Chetan was the 1st Indian 3D film. The movie was made in 1984. Chota Chetan was a massive box office achievement and earned approximately Rs 60 crore in 1984-85. The film also wins the Presidents Gold Medal. Television A number of the collections collect local and national television broadcast material. This can contain original film and video master objects as well as off-air tape recordings of the programmes as they were relay. Amateur films This type of film generally shot on  16 mm film  until the arrival of cheap  cameras. The introduction of  digital computer based editing significantly extended the technical value achievable by the low-budget filmmaker. Artists film and video Since the early on days, artists film-makers have used the moving image to discover places, ideas, and the nature of the moving image itself by using both new traditional techniques. Animation Films Animation  is the quick display of a cycle of images to make a  reality  of progress. The mainly ordinary way of presenting animation is as a video, though there are other ways. This kind of appearance is typically accomplished with projector, camera and computer screens which can quickly rotation through images in a chain Corporate and Promotional Films   Corporate video  creation refers to  corporate communications  objects specially made for a use by a corporation, company organization. A corporate video is frequently planned for a definite reason in a corporate viewed only by targeted viewers. Documentary films Documentary films  represent a large variety of  non fictional  movement pictures  planned to  document  a few part of truth, mostly for the purposes of education historical record. Fictional Film Fictional film  is a film that tells an  imaginary story or occasion. In this manner of pictures, realistic narratives and characters facilitate influence the audience that the relating invented story is real. Educational film An  educational film  is a  film whose main reason is to  inform. Educational films have been used in many kinds of teaching method. Political and Campaigning Films Lots of political organizations have used the film and videos to support their foundation. Films comprise images of demonstrations mutually regionally and nationwide, as well as films issues such as war housing from the viewpoint of exacting political groups. DEMAND DETERMINATION OF THE INDUSTRY The common determinants demand are, prices of a substitute, prices of a complementary, Utility from it, ability to pay, Price of a goods etc. The demand determinations of film industry are as follows Individual factors It includes consumption patterns experiential motivation Films are experimental goods that customers engage in for enjoyment and fun which means that hedonic worth is the key object for the film know-how, whereas practical motives play an additional role. Thus active viewers consume films for aim-directed purpose. For some people, movement movies are more than just one more form of entertainment through which one can spend in the company of friends. Elements such as the market share of India and domestic films, the top ten box-office admissions and the per capita admissions may give us with an general image of the individuals preference in the demand for a certain kind of film. Industry-related factors It includes marketing production distribution. Marketing Value can simply be evaluated in terms of the spending experience, constant information regarding a film is obtainable prior to procure, the quality of movies can be assessed by customers simply when watching them. While box-office information responds to a mixture of motivation and wider promotion, we also require understanding the choice of a certain film over one more. For observed products, such as films, customers search for two kinds of information: observed and non-observed sources, television advertisement are experiential sources; they give a possibility to attempt the movie. Friends who have seen the movie can explain it and are hence another observed basis. Production The market achievement of film can be estimated to be influenced by the customers appraisal of a film worth. Worth, however, is hard to determine prior to viewing, consequently, audiences can understand production budgets as signals of a film high worth. Distribution Indian film producers were the primary to descend endogenous expenses into large-scale promotion distribution which meant that Bollywood became and has remained relatively more capable at serving mass markets than movie clusters in extra large movie producing countries. Cultural Social factors It includes social cultural status, occupation and Education Social factors such as earnings, education, and profession are probable to comprise significant predictors of the demand for a definite type of films. With value to our conceptualization of movies demand, we rely on the common proposition that little cultural capital customers favor entertainment that is fewer demanding in the difficulties it poses, while the taste of customers with superior cultural wealth. PLAYERS IN THE INDUSTRY Company market share (in %) Yash Raj Films 36 Aamir Khan Productions 16 Red Chillies Entertainment 12 Dharma Productions 4 UTV Motion Pictures 4 Reliance Entertainment 3 Eros International 3 T-Series 3 Vinod Chopra Productions 2 Vishesh Films 1 Yash Raj Films Yash Raj Films is an Indian film company established by Yash Chopra, an Indian film director and filmmaker who was considered a movie mogul in country. Yash chopra is son of Aditya Chopra also made films under the banner of yash raj films. Aamir Khan Productions Aamir Khan Productions was established in 1999 by film actor Aamir Khan with the purpose of making the movie Lagaan. The film was released in 2001. The movie was together a key critical and commercial achievement, and was chosen for the 74th Academy Awards in the greatest Foreign Language movie class. Red Chillies Entertainment RCE is an Indian motion picture making and supply company, located in Mumbai. The company was established in 2004 by film actor Gauri Khan Shahrukh Khan. Dharma Productions Dharma Productions PLtd. is an Indian motion picture making and supply company, located in Mumbai. The company was established by Yash Johar in 1976. It is now running by his son Karan Johar subsequent to the death of the yash johar in 2004 UTV Motion Pictures UTV Motion Pictures is a completely owned supplementary of UTV Software Communications Ltd., located in London films and entertainment making company. Reliance Entertainment Reliance Entertainment also known as Reliance BIG Entertainment and entirely owned subsidiary of the Anil Dhirubhai Ambani Group conduct its film and entertainment industry. Eros International Eros International is an Indian motion picture making and supply company, located in Mumbai. The company was established by Ramraj Nahta in 1977. It is a top worldwide corporation in the Indian film entertainment industry. Other players are Vinod Chopra Productions, T-Series , Vishesh Films, Excel Entertainment, Balaji Motion Pictures, Shree Ashtavinayak Cine Vision Ltd, Illuminati Films, Prakash Jha Productions, Fox Star Studios, Nadiadwala Grandson Entertainment, Filmkraft Productions, Ashutosh Gowariker Productions, Vishal Bhardwaj Pictures KEY ISSUES AND CURRENT TRENDS Indian film industry over the earlier few years has been open towards foreign investments. This has cemented way for lots of international production firms to construct their entrance in Bollywood along with chance their offices in the India. As per FICC report, Indian movie industry is value $ 2.11 billion and is probable to observer a 9.1 percent growth till 2013. Worlds major film business in terms of making volume is undergoing a enormous international company with Reliance ADA Group signing a production deal with DreamWorks Studios, authorized by Steven Speilberg, a glowing Hollywood director, to create movies with the preliminary venture of US$ 825 million. Subsequent the lines, Yash Raj Films have signed joint partnerships with Walt Disney, to make animated movies. S. Leela Bansali Films partnership with Sony Pictures Entertainment and TV 18 association with Viacom to form Viacom-18. Adlabs has emerged as the only film chain in India given that 3D and 6D formats and PVR is all set to impart approximately $ 52.2 million to raise its film creation and bowling operation in India. RECENT CHALLENGES India has the worlds major film industry in terms of the quantity of movies produced 1000 films yearly, frequently in the Hindi language. Nowadays, the technology of movie-making in India is possibly the best among all developing nations while the films themselves stay typically repetitive in story line and comfortable. The financing outline, centered on distributors, is supposed to have distorted since the 1960s when the studio classification collapsed and self-employed performers emerged. This gave grow to the star system in which actor ceased to have lasting contractual obligations towards any film manufacture. Relatively, they began to work as freelancers unassailable fees in part to the box office performance of their new films. This enlarged costs of film production since the extra successful actors hogged key proportions of the producers funds. Film production consequently became a risky business and the affiliation with various lenders strengthens more than the years. A low finances Hindi film can be completed for even as low as Rs. 15 million. A big finances movie can cost in surplus of $30 million. India has a National Film Development Corporation which investments some of films. NFDC cannot be measured to play a vital role in the film industry since it finances else few movies which, too, are not of the kind that has prepared the Indian film industry so exciting. PESTLE ANALYSIS POLITICAL ANALYSIS Factors are how a government intervenes in the nation. Particularly, political factors comprise labour law, tax policy, environmental policy, trade boundaries, tariffs, political constancy. Government Support With compared to governments in other nations efforts by the government of India to encourage the film industry have been very nominal. Government Initiatives A SEZ is going to be constructed in Thiruvananthapuram exclusively for the film animation industry. The Film Video Park made an excellent start when the Chennai-based Prasad Labs has made it its base to development every Malayalam movies for the subsequently two years. The government cans supplementary support investments participation in the film industry by providing tax benefits. ECONOMIC ANALYSIS Factors comprise economic enlargement, exchange rates, interest rate inflation rates. These factors have key impacts on how businesses work and formulate decisions. Indias benefit in low costs has been exploited by lots of multinational production studios. The arrival of digital film coincided with the liberalization of the Indian economy and India open the remuneration of lower production costs, strong innovative and scientific skills and a large English talking people. This has led to the growth of state of the films art in some Indian cities by the way of collaborating with international entertainment companies. Indian film making firms cannot match their western counterparts in financial power. It is pointed out that state help in the form of tax holidays is crucial for success in the film making business. SOCIAL ANALYSIS Factors comprise the cultural aspects contain health awareness, population expansion rate, age allocation and safety. There is huge demand from this part of Indian population for a new medium that facilitate information communication sharing, while at the similar time, being simply available to the masses via the TV. Products of interactive medium and film can plug this demand gap to a huge degree; they can be vast tools for education, awareness entertainment between rural and urban areas illiterates in India. India can contribute in a more major way in the international films market, provided the country has built up essential manpower, with the related know-how, to fuel its growth. India has the probable to grow its film industry to approximately $ 1 billion in 2010, but will remain limited to $ 869 million on description of a scary demand-supply gap in the area of employable resources. TECHNOLOGICAL ANALYSIS Factors comprise environmental ecological aspects, such as RD, computerization, new technology and the velocity of technological alteration. Indias film industry is growing at an amazing speed, the fact remains that this increases is mainly a result of the growing of studios for hire. The film industry is still youthful. The booming film outsourcing industry is continually demanding new skills new infusion of talent into the industry. Education in latest media has to be embedded into the normal curriculum. Students have to understand that they can have a profitable career as film maker or actor, the governments as well as institutions have to establish programmes for their career progress. LEGAL ANALYSIS Factors comprise prejudice law, consumer law, employment law, antitrust law, safety law. Outsourcers have forever been afraid with the defense of their intellectual property in India. India is unsuccessful to take several actions against its violation. India needs to reinforce its intellectual property policy ensure that companies working in the outsourcing area take strict steps to take care of client intellectual property rights. ENVIRONMENTAL ANALYSIS Factors comprise climate, weather its change, which may particularly influence industries such as farming, tourism, insurance. Furthermore, rising consciousness to climate change is affecting how companies works products they offer. Indian firms are facing a talent scarcity which influences their capacity to degree up their operations based on client demand. This also affects the client assurance in off shoring large chunks of work. Though Indian companies have set in place vast expansion tactics, these are often flawed by different reasons. Tie-ups with educational institutes are serving overcome this complexity.

Television Violence Essay -- Media TV Violent Essays

Television Violence The media is everywhere in our lives. From billboards to SMS text messaging on cell phones, we cannot escape the media and its impact on daily life. Of the many impacts, television violence and the influence it has on youth is one of the most debated topics. Many experts, including some from the University of California, Santa Barbra, say that the amount and type of violence viewed results in violent actions performed by youth of all ages and violence continually affects them throughout their lives. Others are more skeptical and argue that the media is not the sole cause of youth violence; they believe that there are many other factors that contribute to the violent behaviors of youth. They see the condition more as a mixture of different situations that cause violence in youth, violence on television being just one of the factors. However, both sides of the argument understand that each individual is a separate situation and reacts differently to the violence portrayed. This essay will inform the reader of the claims both sides formulate to defend their argument and allow the reader to determine their own conclusion. Many studies over the past seven years have sought to prove that television and the violence portrayed does have a direct influence on youth and how they will deal with situations in real life. Out of the many studies, one of the most concrete and convincing is the National Television Violence Study (or NTVS) conducted by University of California Santa Barbra, University of North Carolina Chapel Hill, University of Texas at Austin and the University of Wisconsin Madison. This study observes not only the response of youth to various types of content but also observed the response of th... ...Media violence: Exposure and Content. Retrieved February 10, 2004 from http://www.surgeongeneral.gov/library/youthviolence/chapter4/appendix4bsec2.html#TelevisionFilm National Television Violence Study, ed. Federman. 3rd ed. Thousand Oaks, CA: Sage Publications, Inc, 1998 The American Academy of Child and Adolescent Psychiatry. (1999, April). Children and TV Violence. Retrieved February 10, 2004 from http://www.aacap.org/publications/factsfam/VIOLENCE.HTM Youth Violence: A Report of the Surgeon General. (Unknown). Appendix4b Retrieved February 10, 2004 from http://www.surgeongeneral.gov/library/youthviolence/chapter4/appendix4b.html Youth Violence: A Report of the Surgeon General. (Unknown) Media violence: Exposure and Content. Retrieved February 10, 2004 from http://www.surgeongeneral.gov/library/youthviolence/chapter4/appendix4bsec2.html#TelevisionFilm

Hamlets Crazy! :: essays research papers

Hamlet’s Crazy!   Ã‚  Ã‚  Ã‚  Ã‚  The idea of madness portrayed by Hamlet and Ophelia is a perfect example of the changes that occur after certain traumatic situations. Hamlet’s actions throughout the play are a direct reaction towards the trauma earlier in the play. Ophelia and her ending in life is the ultimate price of madness. Both Hamlet and Ophelia were not the only two people in this play that had gone mad. In the end, the whole cast had gone mad. Hamlet’s madness played a bigger role in the play than Hamlet himself. In the very beginning, when Hamlet first conversed with his dead father’s ghost, Hamlet and his sanity had changed. Hamlet had gone insane after seeing a ghost. This was not such a wrong thing. In one scene, Hamlet said nothing but a grunt to Ophelia, who was left dumbfounded in fright. Ophelia may of sensed Hamlet’s madness at this point. Perhaps it had rubbed off on her. In a speech directed towards Polonius, Hamlet, with total disregard of Polonius and his feeling’s, repeatedly offended him. Polonius was in deed testing him at this time. Claudius had witnessed this and said there was method in his madness-- I agree. After all of this it is fairly obvious that Hamlet’s madness had written the play. If Hamlet were stable with his Father’s death, and his Mother’s re-marriage, the plot would be far less great and the play would have ended in the first scene. The whole idea of Hamlet and his madness thickened the plot and furthered the play. Would Polonious have died without Hamlet’s madness? Or would Ophelia drown herself without Hamlet and his ways? Not likely. Hamlet was not the only one who had gone mad with rage; Laertes too had gone mad. Near the end of the play, after his father had been slain and his sister drown, Laertes too had caught the â€Å"Hamlet Madness Disease.† Laertes might have had an immature jealousy towards Hamlet, but I disagree. Strangely, Hamlet seemed to act more sane when Laertes began to lash out at Hamlet while attending his dead sister’s funeral. From that point on Hamlet seemed more calm and together. He apologized to Laertes for killing his father, and blamed it on his madness. He then referred to him as a brother. These are not the actions of a mad man, but of a man with regret and solitude.

Night John Essay

Mrs. Barrows Us History I 25 August 2012 Nightjohn Reflection Questions Chapter I 1. The narrator of this story is Sarny and she’s twelve years old. 2. This story is told in first person. 3. Clel Waller is Sarny’s owner. 4. Sarny doesn’t care or really respect Waller because when he isn’t around she calls him dog droppings and many other names. 5. Sarny is not dumb and how I know this is because she’s just quiet and listens to learn new things and if she were to be dumb she wouldn’t learn anything. 6. Sarny’s mother is not around because she was sold when Sarny was four years old and old Delie raised Sarny. . The work that Sarny does on the plantation is working around the quarters, cleaning the yard, gathering eggs, and helping old Delie with the young ones. 8. What Sarny does at night is she gets on a pallet in the back of the long log house and thinks. Chapter II 1. Sarny’s job in the flower garden was to work on the roses an d her job allows her to chew on tobacco leaves to kill bugs. 2. Clel Waller paid one thousand dollars when he bought Nightjohn and this tells me that Nightjohn is worth money. 3. a. Sarny’s mammy prayed in the kettle. b.Sarny’s mammy prayed inside the kettle because they didn’t let pray so had to whisper in it. c. Sarny’s mammy prayed to be free. Chapter III 1. Nightjohn was brought in to the plantation with a rope to his neck. 2. The condition Nightjohn was in when brought to the plantation was bad. 3. The meals in the plantation were buttermilk down the trough, cornbread, and sometimes pieces of pork fat twice a day so the meals weren’t as good. 4. What Nightjohn did the first night on the plantation was teach Sarny the first letter of the alphabet and this tells me he is a genuine guy. 5.What Nightjohn tells Sarny about why reading is not allowed for slaves is that if white folks find out she is going to be in more trouble than she needs. Chapte r IV 1a. Alice was someone used for breeding on the Waller plantation. 1b. The first time that Alice tried to run away she was brought back and got whipped in front of all the slaves. 1c. The next time she tried to escape she got caught and killed by dogs. 2a. Jim was a slave in the Waller plantation. 2b. What happened to Jim when he tried to run away was get caught because he hid in a tree and the tree wasn’t high enough to escape the dogs and got killed by the dogs. a. Pawley was a slave in Clel’s plantation that fell in love with a girl in another plantation. 3b. What happened to Pawley was that he got caught coming back from another planation visiting a girl and Waller cut his heels and bled to death 4. Sarny thinks it’s brave and stupid at the same time to escape because it would be a miracle if slaves actually made it, but they always get caught. 5. Sarny does still continue to learn letters from Nightjohn and what that tells me about her character is that she sticks in what she believes in. 6a.The reason why Mammy reacts the way she did when she catches Nightjohn teaching Sarny is because she could be in big trouble if the white folks find out and she has to protect Sarny from any harm. 6b. Mammy’s attitude changes from being overprotective to being calm and understanding after Nightjohn explains his reason for teaching her. 7a. Nightjohn got scars in his back before he escaped a plantation. 7b. Nightjohn returned after escaping because he came back to teach slave children how to read and write. 7c. He wants to teach slave children to read and write because he wants them to have something to hold on to and to be brave.Chapter V 1. What Sarny is learning in her lessons with Nightjohn is how to read and write. 2a. Sarny was writing in the dirt. 2b. Sarny tells Waller that he deserves to go to hell. 2c. Waller kicks Sarny in the stomach. 2d. The conflict for Sarny is external because it is between her and Waller. 2e. Mammy was p unished and her punishment was getting shackled to the wall. 2f. Nightjohn confessed to teaching Sarny the letters and this tell me he is a brave individual. 2g. Waller cuts two of Nightjohn’s toes with the help of his son Robe. 2h.Sarny believes that Waller is cruel by what he did to Mammy and Nightjohn, and that he deserves nothing but the worse. Chapter VI 1. The actions that John takes after his toes are chopped off are admirable. He starts writing an A while all the slaves in the plantation are around him while saying he has learned his lesson. Then he writes a B saying â€Å"This is B. What I named my wifeâ€Å". One of the slaves then calls over Clel, their owner, and he continues with the next letter in the alphabet. While writing the letter C he says â€Å"This is the letter C like a mouth open just like if you had something important to say†. . Yes, I believe John will be successful with his planned because he is a brave man and would do anything to reach h is goal. 3. What John promises Sarny is that he will always be looking for her and she seems to believe him. I myself believe him because he seems like a man that’s about his words. Chapter VII 1. Nightjohn was successful with his plan because he made it away safely and afterwards came back for Sarny like he promised. 2. What has happened to Sarny since John left was that she never wrote words in the dirt learned the letters A-J. 3. Yes, John kept his promise to Sarny because he came back for her. . John takes Sarny to â€Å"School† and it is so secretive because the white people can’t find out about it. 5. Nightjohn was at the school teaching other kids while he was gone. 6. Nightjohn teaches reading by using catalogs. 7. Sarny feels very glad that she gets to write and learn again. Chapter Words 1. In this short chapter, Sarny tells us how every night he walks to school just to teach them how to read and write. 2. What I think would happen if another chapter w as added to the book is that it will tell us how Sarny is now a wise woman that sacrifices herself to help children learn how to read and write.

Effects of Noontime Shows in Philippine Economy and Filipino Families Essay

Since television came out in the Philippines in the 1950s, it has become â€Å"the most accessible and most influential medium to the society† (SEECTV, 2012). The television has become such an integral part of homes in the modern world that it is hard to imagine life without television. Not just for entertainment value, but TV is also a valuable resource for advertising and different kinds of programming (Jezek Geno, 2014). The TV affects many lives of Filipino people. One’s perception, attitude, and behaviour in politics, education, health, economics, and the like are also affected. No matter how old you are, TVs are powerful in affecting one’s life either positive or negative or even in both aspects. One that affects much in the Filipino society and economy are the noontime shows. Most noontime shows are classified as game shows or variety shows. According to a research conducted by Second Year – BS Accountancy students that its effects to the Filipino families have constantly been very influential on the values of numerous Filipinos. These variety shows are entertaining, touching, and helping the lives of the Filipinos by their segments that exhibit humorous acts and taglines, their grand prizes that turn lots of Filipinos to millionaires and their other segments that help out many unfortunate Filipino families. Not just the Filipino society and families, but noontime shows also affect the Philippine economy. Philippine economy is concern about these noontime shows because these things either will result with positive or negative outcomes – the state of economy is dependent to its people. Unhealthy people will surely have a poor economy. It was also said that shows are under competition with the other shows where Philippine economy is concerned about and to its effects to the Filipino families where they are trying to take something to catch people’s attention. The Philippine economy with its noontime shows has its benefits. The bigger rating the show, the more opportunities of money to circulate. Most especially when the shows are shown outside the country, the rating would probably get higher and higher even to the countries outside Philippines. Noontime game shows have showcased two sets of audiences the balikbayan mostly women with their foreign husbands – the HAVES. The other side would be of course the HAVE NOTS that comprises the marginalized whose professions ranges from balut vendors, takatak cigarette boys, the dyaryo boteros and the palenkeras. This noontime show scenario only says one thing: there is more money and opportunity abroad. Generally, the atmosphere imbibes their audience to have a mindset that joining the game, coming to the studio as contestant or just merely watching it would improve one’s life (Jethernandez, 2008). These noontime shows also help the Philippine economy, specifically for a high rating of tourists who visit the country. Like the twin segments entitled You’re My Foreignoy and You’re My Foreignay in the Philippine noontime show, Eat Bulaga in GMA – 7. It brings to light its significance as not only a mass cultural reference but also in terms of questioning the parameters of belonging in a foreign culture and the extent of being able to become a part of a national history (Juntado, 2014). In the noontime shows that have been practically taken over by all kinds of palaro, money is being made for the program’s producers even as it is being given away. In these shows, most of their sponsors do not only place ads, but are also allotted space on the stage for their banners and have their names said aloud several times by the program hosts. But there’s the rub; in the old noontime shows, for example, much of the fun was provided by professional entertainers who sang and danced or put on skits. The few contests the programs had usually showcased a particular skill or talent — say singing or debating — and people clapped when participants were finally rewarded their well-deserved prizes (Lorenzo, 2008). Noontime shows also affect the economy when some idiotic, cheap, nonsense noontime shows were shown where people make idiots of themselves. They only show what the people want to see and not what they need to see (Func, 2015). They exploit women and insult people’s intelligence. Sometimes these shows often showed lack of respect towards others. Severe lack of common sense is what most Pinoys need to really work on – the ability to question and think first. If the show easily falls prey to even the typical â€Å"kwentong barbero† or â€Å"tsismis† around, how about the shows they watch every day? (Func, 2015). Filipinos are not dumb and senseless not to realize that they are wasting their time watching nonsense, useless, noontime shows. Instead of finding some fun in watching these shows, they will just rather take a rest and nap. These three big noontime shows affect much in the Filipino society, culture and the economy either good or bad or both. Two of these are still airing in these present times. The longest noontime show in the Philippine television is the Eat Bulaga, first aired by Radio Philippines Network or RPN 9 on July 30, 1979. The program’s original core consisted of the comic trio, Tito Sotto, Vic Sotto, and Joey de Leon (TVJ). This noontime show has become a showbiz institution. Eat Bulaga has time and again defied the changing seasons, shifting trends, stiff competition, and a slew of cast changes for 35 years (GMA News, 2007). The show is still on air up until now on channel GMA – 7. It’s Showtime (formerly known as Showtime) is a Philippine noontime musical variety show broadcast on ABS-CBN. The show is also broadcast worldwide through The Filipino Channel. On October 24, 2009, Showtime premiered as a morning program, airing before the network’s noontime shows, which served as the replacement of Pilipinas, Game KNB? The original cast consisted of Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta and Teddy Corpuz, and Vice Ganda as the permanent judge. It’s Showtime has been airing since 2012. Wowowillie was a Philippine noontime variety show aired by TV5, The show premiered on January 26, 2013, and was broadcast live from TV5’s Delta Studio in Quezon City, with its main host and producer, Willie Revillame. The show earned the distinction of being the only noontime program to have a Strong Parental Guidance rating from the MTRCB, which was imposed due to the dancers’ provocative outfits. In September 2013, Revillame admitted in an interview that the show’s ratings â€Å"fell below expectations†, and contemplated on a possible cancellation. The show aired its final episode on October 12, 2013, six months after its debut. It was replaced by Sine Ko 5ingko Hapon on weekdays and Sabado Sinerama on Saturdays. Filipinos are known to be really innately happy but it takes a lot to make them genuinely laugh. So variety shows at noontime are very entertaining to some. Some Filipinos would say that shows at noontime are very eye-catching and also called as palaman during the lunch time. When talking about Filipino kids, some shows would probably be unhealthy to the ages such as those in the very young age where Movie and Television Review and Classification. Board (MTRCB) is concerned of. There are variety shows which are suspended due to some violations regarding in catching up viewers where people at very young age are subjected to not see or hear some actions on the shows which is not healthy at their age. Like the Wowowee where Pinoy migrants who hold get-togethers with fellow Pinoys often congregate around a television set that has The Filipino Channel (TFC) in order to watch the show and get their kids learning to dance to the Ocho-ocho, Spaghetti Song, and other sexually-explicit and unfit-for-public-broadcast crass embarrassments to Filipino identity that very often get criticized by non-Filipinos. Those immigrant Filipino communities are just small microcosms of what goes on in the teeming squatter colonies and shanty-towns all throughout the country, where birthday parties of little girls aged 5, 6, 7, or older are celebrated with the same sexually-explicit songs and dances popularized on the noontime shows (Correct Philippines, 2015) thus, not a healthy developmental milestone. Also, any kind of shows would be inappropriate when taking so long to watch especially to kids where their diet would be very affected. It is noon and the time to eat their lunch. Some children forgot to eat their foods and according to research, there is a rising case of obesity. One study showed that although there was no increase in exercise levels, relative body mass index was lowered because the children snacked less, lowering their average consumption by 100 calories per day (Guballa, 2008). Noontime shows also affect the exercise level of the individual when really focused. Some also, specifically at young ages are reading less and poor in focusing. In the same study, it was found that boys and girls with bedroom TV sets spent less time reading than others (Guballa, 2008). Furthermore, George Gerbner stated that television also have the powers to cultivate beliefs and values through the constructs‘occurrence in television shows. In his theory â€Å"The Mean World Syndrome†, he identified two types of viewers; the heavy and light. The heavy viewer‘s repetitive and hefty exposure to the same kind of information increases the probability of being affected by the show‘s content (Littlejohn, 2008). With this, a belief system about a certain topic is cultivated on the audience. This can be amplified through the process of resonance where the audience‘s view, based from television consumption, is amplified by her/his personal experiences that are aligned with the view (University of Twente). In the process, the Mean World Syndrome would be an outlook of how the world is generally perceived as a mean environment, due to the cultivation of violence among the heavy- viewing audiences. This hence creates a scary view of world. With resonance, a coincidence of an audience‘s personal experience with the prevailing view of the world would make the world even scarier. The theory also states how TV viewing leads to learning of incidental information based on the focus, involvement, capacity of the audience, or the nature of viewing. This would lead to construction of their social reality as amplified by their personal interaction and experiences in the real world (University of Twente). In contrast, noontime variety shows are not just as an entertainment to Filipinos but also an instrument to some for them to stand up, especially with their game, segments, and they give opportunities to the people in need for them to cope up with a circle of life. They had also segments promoting a game. Noontime shows also helped people to show, to develop, and to enhance their different talents and skills. Just like in Xavier University â€Å"With It’s Showtime’s great influence and exposure to Filipino viewers, XUFD 2014 also had a comical adaptation of the said noontime show and organized its very own talent competition dubbed â€Å"X-Ur show, X-Ur time, It’s XU- Time. The competition was participated in by six talented groups vying to become XU-Time’s grand winner. † (Magallanes, 2014). Noontime shows way back was a battleground for a spelling contest for elementary and high school students. Like the â€Å"IQ-7, a quiz show that was part of GMA-7’s Student Canteen in the ‘80s, in which contestants really used their brains (Lorenzo, 2008). Some shows were the Mathtinik, Sineskwela, and more. The noontime shows make the Filipino families feel relax that the only way to help them forget about their problems are to be entertained. Help relieve persistent feelings of depression or general sadness. It is like their relieving stress to avoid the perceived unpleasant or banal aspects of daily life. A post on Tumblr from â€Å"Filipino Culture† that noontime shows help the family to bond and laugh together while watching these noontime shows. These improve family ties and helps in tightening the bond of Filipino families. These shows are a proof that Filipinos are standing together, although not all are fortunate to be chosen. According to some Filipinos, they also get some lessons. The Filipino rendition of a successful noontime show doesn’t really have any synonymity with the Western take on the variety or game show. It focuses on the individual, talents, and wit; if ever there would be any games, they are more often both substance and vehicle for a political economy of emotions. The objective of the Filipino noontime show is to be, to an extent; personal with those it places its attention on (Juntado, 2014).